Since long, businesses and brands have incorporated influencers into their marketing efforts. But in recent past, brands have started to invest more on influencers. In this ever-evolving world, both businesses and influencers are working towards introducing new practices to work in harmony. As per social media marketing experts from a digital marketing company in Indore, the influencers’ marketing is here to take a boom. It would be interesting to see how businesses and influencers collaborate with each other.
Here, we have a list of trends in influencer marketing that is going to shape the year 2019.
Marketers will be strategic in deploying influencer programs.
Brands and businesses that have leveraged the power of influencer marketing and wish to further expand their reach are re-examining their strategies and resources. Brands that previously relied on an internal team to connect with influencers or devise strategies are now looking for digital marketing services providers to look for new influencers and strategize high-voltage campaigns.
There will be an uptick in opportunities for influencers due to less TV viewership.
The advent of influencer marketing is a recent phenomenon. The year 2018 only show the trend growing stronger. With more and more people opting mobile devices to view their favorite shows, more and more influencers are finding space to come out. It will continue to grow influencer marketing in a more measurable way.
We’ll see growth in the use of paid media to gain extra engagements.
Influencer marketing has been a non-paid form of advertisement. But with more and more influencers coming into the arena, and the increasing need for native sponsorships, brands are using paid advertisements to promote influencer content over the internet. Here, by promoting influencer’s content, it lets brands leverage the fan following of the influencer at minimum expense.
Experiential marketing will play a larger role in the mix.
Experiential marketing is in rising. Experiential marketing is referred by many names. Some call it on-ground marketing, and others participation marketing or on-ground marketing. Given the fact that consumers seek to form a connection with the brands has helped experiential marketing grow day by day. Although experiential marketing is in its initial stage, brands have started to incorporate it into their marketing efforts.
Influencer agencies will get a seat at the table.
As discussed previously, more and more brands are turning towards influencer marketing agencies for devising their campaign. They have realized that there is more value in getting things done professionally through expert marketers. With more brands collaborating with influencers’ agencies and working closely with them, it results in more powerful and effective campaigns.